US Ad Of The Day: Brian McKnight Brings R&B Heat To The Chili’s Value Menu - The Drum
It’s undeniable. Chili’s first TV spot in three years asks consumers: “What better way to learn about the brand’s offerings than through seductive 90’s R&B?” Chili’s Bar & Grill is making its return to TV after a three-year hiatus with none other than R&B legend, Brian McKnight. In the ad, the 16-time Grammy-nominated singer serves two guests who instantly recognize him. After briefly denying their claims, he breaks into a new rendition of his iconic 1999 ballad, Back at One, which playfully breaks down Chili’s ’3 for me’ menu. Advertisement Meanwhile, McKnight’s setting transforms around him, from a Chili’s restaurant floor to a stage cloaked in blue light, just like the Back at One music video. There, McKnight serenades us with the menu’s perks: unlimited non-alcoholic drink refills, bottomless chips & salsa and an entrée starting at $10.99. He finishes his performance by taking their orders and signing autographs. “I was thrilled to be able to collaborate wi...